Areas of Expertise

Branding
Art Direction
Textiles
Trend Forecast

I help lifestyle and consumer brands strengthen their visual identity, creative direction, and market relevance through design leadership, trend awareness, and brand thinking. My versatile career spans the creative hubs of the UK, US, Europe, Australia and Japan, ranging from boutique studios to global agencies. Having refined my expertise at Central Saint Martins, I have curated visual narratives for prestigious houses including Calvin Klein, Theory, and Max Mara, while collaborating with international agents to deliver bespoke design solutions across four continents.
Portfolio